I turn complex information into things people can actually use.

UX/UI & Visual Designer in Dublin, working across digital products, brand identity and illustration.

Product / UX-UI

01- See all my works →

Self-initiated · UX research, UI

TikTok – Favourites Redesign

Users kept confusing "like" with "save". Redesigning Favourites with search and collections.

View case study →

Self-initiated · UX, UI

The Cupcake Store

A bakery site with no clear path to checkout: restructuring navigation without losing its playful personality.

View case study →

Design challenge · UX, UI

How many people fit in?

A 3-day challenge: redesigning a landing page for event planners.

View case study →

Brand & Visual

02- See all my works →

Design · Branding

Great Potential

Data-to-Decision is not just a technical consultancy.

View project →

Self-initiated · Design · Branding

The Cupcake Store

From a literal cupcake icon to a hand-lettered logotype.

View case study →

Safe Events Global · Illustration

Event Safety Infographics

Turning technical event-safety guidance into illustrated posters non-experts actually read.

View case study →

ABOUT ME

I started designing in 2012 at a studio in Brazil, working with startups and IT companies on everything from sitemaps to brand identity.

Since moving to Ireland I've added a Higher Diploma in Computing and a UX certification, and most recently designed dashboards, visual systems and research for an event safety company in Dublin.

More about me →

Let's talk.